Reframing Enrollment Management in U.S. Medical Education

Meeting Physician Workforce Needs Through Mission-Anchored Enrollment Management

Learners will assess the role of medical school enrollment management practices in relationship to their school’s mission and California’s persistent physician workforce needs. Those who complete the modules will gain access to usable tools and resources that support their school’s local mission-alignment, broader state physician workforce needs, and operational efficiency challenges in their annual MD or DO admissions cycle. Importantly, learners will address ways to expand the talent pool in medicine.

This course is designed for faculty, staff, or students interested in already leading MD or DO admissions processes in the U.S. The course is tailored to California; however, learners from other U.S. states will benefit from completing the course. meaningful connections. The course is also ideal for leaders who want to enhance their admissions committee training process. For those who do not need or want CME, all learners will earn a certification of completion. 

This module is approximately 30 minutes in length, and is broken down into topic for ease of viewing. Modules are delivered via a streaming platform in the optimal format for your viewing device. Closed captions are provided, and are accessible by clicking the "CC" button at the bottom right of the video page.

Following completion of this educational activity, learners should be able to:

California faces acute and persistent physician workforce shortages, particularly in primary care and across geographically underserved, inland, and rural regions. While medical school admissions committees play a decisive gatekeeping role in shaping the future healthcare workforce, traditional selection practices often prioritize conventional academic metrics and inter-institutional competition over community health needs and institutional mission. Admissions deans, committee chairs, faculty, and administrative leaders frequently report a lack of structured, actionable tools to align recruitment, screening, interview scoring, and selection protocols directly with institutional mission and regional workforce demands. Without mission-anchored enrollment management strategies, admissions practices inadvertently constrain the talent pool and work at cross-purposes with state-level workforce priorities. This educational activity was developed to address these operational and strategic gaps, equipping medical school admissions leaders and committee members with the frameworks, practical terminology, and implementation tools needed to build equitable, mission-driven enrollment processes that directly address California’s evolving physician workforce needs.

The University of California San Diego School of Medicine is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

Jacob Bailey, MD

Kristin McCann, PhD

Jacob Bailey, MD

It is the policy of University of California San Diego School of Medicine Continuing Professional Development to ensure that the content of accredited continuing education and related materials is accurate, balanced, objective, and scientifically justified. Education must be free of the influence or control of ineligible companies, and protect learners from promotion, marketing, and commercial bias. All persons in a position to control the content of accredited continuing education must disclose all financial relationships held with ineligible companies, prior to assuming a role in the activity. Those relationships deemed relevant to the education are mitigated prior to the activity through one of the following strategies, depending on the nature of relationship and the role of the person: 1) divesting the financial relationship, 2) altering the individual’s control over content, and/or 3) validating the planning decisions and/or content through independent peer review. All relevant financial relationships are mitigated prior to the activity and mitigation strategies and necessary steps for implementation are communicated to individuals prior to them assuming their role in the activity. Persons who refuse or fail to disclose are disqualified from participating in the activity. Activities are evaluated by participants and peer reviewers to determine if the content was free of bias and met acceptable scientific standards. This information is considered in future activity planning. All relevant financial relationships and the nature of those relationships are noted below. All relevant financial relationships have been mitigated. Persons in control of content of this educational activity who are not specifically identified by name above, such as (but not limited to) course directors, faculty, CPD staff, planners, editorial staff, peer reviewers, and CPD committee reviewers do not have any relevant financial relationships. This educational activity may contain discussion of unlabeled and/or investigational uses of agents that are not approved by the FDA. Please consult the prescribing information for each product. The views and opinions expressed in this activity are those of the faculty and do not necessarily reflect the views of the University of California San Diego School of Medicine.

Continuing medical education (CME) providers are required by state Assembly Bills 1195 and 241, and the standards created by the California Medical Association (CMA), to include components that address cultural and linguistic competency and implicit bias in CME activities. The planners and presenters of this activity has been asked to provide meaningful consideration of these standards in the selection and presentation of content. Additional information and resources are available on the UC San Diego CME website. 

Accordion Available upon completion of course.